Vegetarian Journal - Jul/Aug 1993
These articles were originally published in the July/August 1993 issue of
the Vegetarian Journal, published by:
The Vegetarian Resource Group P.O. Box 1463, Dept. GR Baltimore, MD 21203
(410) 366-VEGE
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THE FAT TAX: AN IDEA WHOSE TIME HAS COME? by Jerome Marcus, M.D.
There is abundant information which suggests that the population of the
United States would benefit from reduced fat consumption. Heart disease,
cancer, and stroke, the three most common causes of death, can at least
in part be linked to excessive fat in the diet. Coincident with this is
a desire on the part of our Federal Government to increase tax revenues.
Is it possible that financial incentives could be set up which would link
these two seemingly unrelated facts so that society might benefit?
Tax credits or tax reductions are frequently given to encourage that things
be done or consumed by individuals or industry. Increased taxation frequently
reduces the probability that something is going to occur. Since the consumption
of fat is something which is overdone, maybe it is time to consider taxation
as a means of fat control.
The best available data suggests that 37% of the calories in the average
adult American's diet comes from fat. American Heart Association guidelines
place the maximum acceptable intake at 30%. The 30% figure seems to have
been arrived at rather arbitrarily. The thinking was that people could reduce
fat consumption to this level without undo pain. Unfortunately, this thinking
has given people a false sense of security. In reality, fat consumption
should probably be no more than 22 or 24% of calories for prevention. Authors
from Pritikin to Ornish have demonstrated that fat consumption of perhaps
10% may lead to reversal of preexisting coronary artery disease. I have
chosen 24% of the calories from fat as a compromise which may be consistent
with prevention of coronary artery disease.
Perhaps a "fat tax" does make sense. How would it work? What would
it do? The average woman consumes 1,640 total calories per day including
about 67 grams of fat and the average man consumes 2,500 total calories
including about 103 grams of fat. Reducing fats to 24% of calories would
require fat reduction of 23 grams per day for women and 36 grams per day
for men (Table 1).
------------------------------------- TABLE 1 FEMALE MALE Total average
calories per day 1,640 2,500
37% of calories from fat (in grams) 67 103
24% of calories from fat (in grams) 44 67
Difference (in grams) 23 36 -------------------------------------
Reducing fat consumption by this much would require some dietary changes,
but nothing very painful. Butter or margarine in stick form typically has
11 grams of fat per Tablespoon. Reducing fats from 37%to 24% of calories
requires elimination of the equivalent of about two or three Tablespoons
of margarine or butter per day for the average woman or man respectively.
That is something that can be done. Many salad dressings contain eight or
more grams of fat per Tablespoon. Many cheeseburgers served in fast food
outlets have thirty or more grams of fat.
What should we do? Let's look at a fairly extreme model: suppose we put
a tax of five cents on each gram of fat in a given food product. If people
did nothing and the average American continued to consume 31,000 grams of
fat per year, the typical person would pay $1,550 per year in fat taxes.
This is an interesting number, because it represents approximately one half
of the average cost of health care per person in the United States or approximately
$390 billion for the entire population. With an extra $390 billion dollars
"contributed" to our government our deficit problems would seemingly
disappear.
However, if this wildest of sin taxes were instituted, we would hope to
see other effects. That high-fat cheeseburger with 30 grams of fat would
have a tax of $1.50. Look at Table 2 below to see what would happen to some
common products in the supermarket.
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TABLE 2
PRODUCT TOTAL GRAMS CURRENT SUPER- FAT TAX NEW PRICE FAT MARKET PRICE PRICE
Fleischmann's Margarine (16 oz.) 352 $0.99 $17.60 $18.59
Breyers Natural Vanilla, Chocolate, and Strawberry ice cream (half gallon)
128 $3.49 $6.40 $9.89
Breyers Light Vanilla, Chocolate, and Strawberry ice cream(half gallon)
64 $3.49 $3.20 $6.69
Dannon Blueberry Yogurt 3 $0.75 $0.15 $0.90 (8 oz.)
Dannon Blueberry Light Yogurt (8 oz.) none $0.78 none $0.78
Wise Potato Chips (6 oz.) 60 $1.32 $3.00 $4.32
Snyder's Hard Pretzels (15.5 oz) none $1.98 none $1.98 -------------------------------------------------------------------------------
Fleischmann's margarine, which for all intents is pure fat, would increase
in price by more than eighteen times. People would either stop buying butters,
margarines, oils, and fats, or would use them very sparingly. Food manufacturers
would have to search for lower fat alternatives. Breyers Light Ice cream
would cost approximately one third less than their regular ice cream, but
would still be a luxury item. Pretzels would be a far more economical snack
food than fried high-fat potato chips.
Fat consumption would change dramatically because it would save money. Lower
fat and fat-free foods would abound. Society would benefit.Once at the 24%
fat level, people would be leaner, healthier, and more productive. Institution
of this fat tax in conjunction with public education would cause dramatic
changes to take place quickly. Is it possible that in this case increased
taxation could lead to a better society?
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VEGETARIAN JOURNAL'S GUIDE TO NON-DAIRY FROZEN DESSERTS by Reed Mangels,
PhD, RD
One of life's pleasures on a sweltering summer day is sitting down with
a friend (or alone), two spoons (or one), and a pint of something sweet,
creamy, and cold. Ice cream? Not necessarily. So many frozen desserts come
in non-dairy form that one could spend an entire summer sampling them all.
"But," you may protest, "I'm concerned about fat. Shouldn't
I stay with non-fat frozen yogurt?" Not necessarily. Want non-dairy
and low fat? You're still in luck. Many products are formulated to have
little or no fat. Try one of Tofutti-Frutti's three flavors or Sweet Nothings'
nine varieties. Then there are sorbets by Nouvelle Sorbet, Dole, and Le
Sorbet. All of these products contain less than a gram of fat per half cup.
Of course if you're interested in higher fat you can find that too, although
none of the non-dairy desserts we found even came close to the 24 grams
of fat in Haagen Dazs Butter Pecan ice cream. None of the non-dairy frozen
desserts contain cholesterol.
Generally, non-dairy frozen desserts come in two categories: soybean or
tofu-based and sorbet-type (mainly frozen fruit/fruit juice). Soybean/tofu-based
products we found are Dreamy Tofu, Ice Bean, Living Lightly, Tofutti,Tofutti
Better Than Yogurt, and Tofutti Frutti. Living Lightly and Ice Bean use
organic soybeans. Dole, Le Sorbet, and Nouvelle Sorbet are based on fruit
or fruit juice. Sweet Nothings is based on brown rice syrup and fruit juice
concentrate while Rice Dream is based on brown rice.
Sweeteners may be an issue for some consumers. Vegans will want to know
that Ice Bean contains honey. Nouvelle Sorbet is sweetened with fruit and
fruit juice. Rice Dream contains fruit juice concentrate; fruit juice concentrate
and brown rice syrup are used in Living Lightly, Tofutti Frutti, and Sweet
Nothings. Various combinations of sugar and corn syrup are used to sweeten
the other products.
A general recommendation when choosing a non-dairy dessert is to select
one which you like but be aware of its fat content. If you really eat only
half a cup, any product with no more than 5 grams of fat per half cup could
easily fit into a lowfat diet. If you prefer to eat a pint at a sitting,
your best bet is to select a variety with 1 gram of fat or less per half
cup. The table accompanying this article provides information on the calories
and fat in many non-dairy frozen desserts. Here's to summer's delight!
----------------------------------------------- Table: Non-dairy Frozen
Desserts
Flavor Fat Calories (grams per (per 1/2 cup) 1/2 cup) Fruit ----- Apple
Caramel Swirl, DT* 2 110 Apricot Sorbet, NS 0 80 Apricot Mango, TF 0 100
Blueberry, SN 0 100 Cherry Vanilla, IB 8 140 Lemon, RD 5 130 Lemon Sorbet,
LS 0 100 Lemon Sorbet, NS 0 80 Mandarin Orange Sorbet,D 0 110 Mango Raspberry,
SN 0 100 Passion Fruit Sorbet,NS 0 80 Passion Fruit Orange Sorbet LS 1 90
Passion Island Fruit, TY 1 97 Peach Mango, TY 1 105 Peach Sorbet, D 0 120
Pineapple Sorbet, D 0 120 Raspberry Sorbet, D 0 110 Raspberry Sorbet, LS
0 80 Raspberry Sorbet, NS 0 80 Raspberry, LL 1 100 Raspberry, SN 0 100 Strawberry
Banana, TY 1 105 Strawberry Sorbet, D 0 110 Strawberry Sorbet, LS 0 90 Strawberry
Sorbet, NS 0 80 Three Berry, TF 0 100 Wildberry Supreme, T 12 210 Wildberry
Swirl, DT 2 100
Vanilla ------- Honey Vanilla, IB 7 120 Vanilla, LL 1 110 Vanilla, RD 5
130 Vanilla, SN 0 100 Vanilla, T 14 200 Vanilla Apple Orchard,TF 0 100
Chocolate/Carob --------------- Black Tiger, SN 0 100 Carob, RD 5 140 Carob
Almond, LL 5 140 Carob Almond, RD 5 140 Carob Chip, RD 6 140 Carob Peppermint,
LL 1 110 Carob Super Crunch, IB 10 170 Chocolate, DT 2 100 Chocolate, SN
0 100 Chocolate Almond, LL 5 140 Chocolate Cherry Chunk, IB 10 170 Chocolate
Cookies Supreme, T 13 230 Chocolate Fudge, TY 2 126
Chocolate Mandarin, SN 0 100 Chocolate Supreme, T 13 210 Cocoa Marble Fudge,
RD 5 160 Cookies 'n' Dream, RD 7 150 Deep Chocolate Fudge, T 10 200 Espresso
Fudge, SN 0 100 Heavenly Hash, IB 10 170 Mint Carob Chip, LL 3 130 Mint
Chocolate Chip, IB 10 170 Mint Chocolate Swirl, DT 2 100 Peanut Butter Fudge,
RD 6 160 Tiger Stripe, SN 0 110 Toasted Almond Fudge, IB 10 160 Vanilla
Fudge, RD 5 160
Other ----- Almond Espresso, IB 10 150 Almond Pecan, LL 5 140 Better Pecan,
T 17 240 Coffee Marshmallow Swirl, TY 1 109 Espresso, LL 1 100 Neapolitan,
RD 5 130 Peanut Butter Cup, LL 5 120 Peanut Butter Swirl, DT 7 140 Vanilla
Almond Bark, T 14 230 Vanilla Swiss Almond, LL 4 130 Vanilla Swiss Almond,
RD 6 140
For Comparison -------------- Ice cream, Haagen Dazs 16-24 270-310 Ice cream,
regular, vanilla 7 134 Ice milk, vanilla 3 92 Sherbet 2 135 Frozen Yogurt
2-6 0-120 Frozen Yogurt, non-fat 0 80
*D=Dole; DT=Dreamy Tofu, Giant Foods; IB=Ice Bean; LL=Living Lightly, Turtle
Mountain, Inc.; LS=Gerard's LeSorbet;NS=Nouvelle Sorbet; RD=Rice Dream,
Imagine Foods; SN=Sweet Nothings, Turtle Mountain, Inc.; T=Tofutti; TY=Tofutti
Better Than Yogurt; TF=Tofutti Frutti (formerly Land of the Free).